Heaven Mail National Bureau
The importance of consumer right has gained much importance in India over the past few decades.All the organs of state have played and are playing effective role in ensuring the promotion of consumer rights in India.
Prime Minister Narendra Modi lead Government has taken many steps to promote consumer rights in the country .
National Consumer Day is celebrated every year on December 24. The day highlights the rights and power of a consumer and customer and has been established to make people aware of the rights of consumers. National Consumer Day is celebrated on December 24 every year. The formation of this day happened in 1986 under the Consumer Protection Act. There is a lot of confusion between World Consumer Day, which is celebrated on March 15, and National Consumer Day, which is celebrated on December 24. Both days have similar motives, but they are celebrated on different dates.
Rights of all consumers are celebrated and promoted across India annually on National Consumer Rights Day, December 24. Consumers hold the most power in buying and selling of goods and, where the west has properly established consumer rights, India is still striving to highlight its national consumer movement and stand in solidarity with it. With e-commerce gaining more and more popularity, it is important for consumers to be aware of and exercise their rights, as well as their responsibilities.
National Consumer Day History is quite unique.
It is worth mentioning here that
On December 24, 1986, the Consumer Protection Act 1986 received the approval of the President of India and came into force. Since then, National Consumer Day is observed every year on December 24. The day aims to spread awareness about consumer importance, their rights, and their responsibilities. The Consumer Protection Act of 1986 aims to protect consumers against different types of exploitation, such as defective goods, unsatisfactory services, and unfair trade practices. National Consumer Day was made to protect consumer rights and to make people aware of it.
The Consumer Protection Act in India guarantees six basic rights:
Right to choose the product
Right to be protected from all kinds of hazardous goods
Right to be informed about the performance and quality of all products
Right to be heard in all decision-making processes related to consumer interests
Right to seek redressal whenever consumer rights have been infringed
Right to complete consumer education.
Importance of National Consumer Day
National Consumer Day was established to save consumers from market exploitations like different pricing and to get different or defective products. The day helps us understand the relationship between buyer and seller. The act came into power in 1986 after the approval of the President of India. It is said that people must be aware of the facilities that the government is making for the consumers, and to make it possible; this day was formed.
This day demands we in a brief manner explain the consumer rights .
Right to Safety: The consumer has the right to ensure the quality of the product available in the market in order to safeguard their long-term interests. The quality marks for products in India are Indian Standards Institution (ISI) (for industrial, electrical products), AGMARK (or Agriculture Mark for agricultural products), FPO mark (for processed fruit items), etc.
Right to be Informed: The consumer can insist on acquiring all the necessary details regarding the products and protect themselves from malpractices.
Right to Choose: It is the right of a consumer to have accessibility to a variety of products available in the market at fair prices.
Right to be Heard: The consumer’s interest will be given proper consideration and they will be provided with the appropriate forum to do so.
Right to Seek Redressal: The consumer has the right to claim for redressal in case of exploitation and demand for a fair settlement.
Right to Consumer Education: It is also the responsibility of the consumer to be aware of their rights and hence the right to consumer education means the right to acquire relevant skills and knowledge as required to be an informed consumer.
Legislations for protection of consumer rights
The Consumer Protection Act (CPA) was introduced in 1986 to protect the interests of consumers in India. The purpose of CPA was to solve customer disputes and to help establish Consumer Councils and other authorities for the settlement of these disputes.
Consumer Protection Act, 1986
Globally, there was significant progress and expansion in the consumer goods industry by the 1980s. This attracted a variety of consumer goods to the market but also affected consumer sovereignty due to asymmetric information and control held by traders and manufacturers. There was limited oversight over their advertisements over television, newspaper, or magazines. However, the services provided by these manufacturers were not up to the mark. Consumer items were manufactured by a variety of firms which was adding up to the tally of adulterated and sub-standard articles in the Indian market.
The Need of the hour is that Consumer rights are further promoted in India as it will boost the domestic economy of India.