Winter, Kashmir Calling

by WebDesk
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Winter, Kashmir Calling

J&K has tremendous tourism potential and being a labour-intensive industry, it provides a very vast scope for employment as compared to other enterprises. Being a multi-segmental industry, tourism also provides a wide variety of jobs like hotel managers, receptionists, accountants, clerks, guides, travel agents, chefs, housekeeping staff, transport operators etc. Tourism provides good sustenance to the local population as well as generates revenue for the State exchequer.

Jammu & Kashmir witnessed the highest-ever tourist footfall this season especially during the months of summer .

Hotel occupancy was at an all-time high with 2.5 lac people visiting Kashmir in these months. Early snowfall also attracted a large number of tourists to J&K from other parts of India and it appears that despite COVID fears, the tourism industry in J&K is returning to normalcy for the first time after a decade. Compared to 4.1 lakh tourist footfall last year, Kashmir has crossed the six-lakh mark already this year as foreign shores continue to remain out of bounds due to COVID restrictions.

J&K Government deserves due appreciation for leaving no stone unturned in promoting tourism in the union territory. Many road shows are being organised in different parts of the country and abroad not only to attract tourists but also provide prospective investors the facilities of having a dialogue on investment opportunities in the region. These roadshows covered cities like Mumbai, Hyderabad, Chennai, Ahmedabad and even Dubai.

J&K Tourism Department has also organised Jammu festival, white water rafting championship, Christmas carnival both in Gulmarg and Pahalgam, Winter Carnival, Gulmarg snow festival, Lohri festival and Mata Vaishno Devi Sangeet Sammelan as part of its calendar of activities. This wide array of celebrations and activities has given tourism a definite boost. Govt of JK is promoting new 75 tourist places by developing comprehensive facilities in an integrated manner with adequate provisions of recreational activities, eateries and restrooms to facilitate a deeper and more comprehensive insight into the cultural and architectural heritage of J&K.

Introduction of direct evening flights have given a shot in the arm to tourism in J&K and night flight operations have already begun at Srinagar ‘ Sheikh Ul Alam’ airport, thus allowing travellers to get into the Valley at all times of the day. In addition, direct flights from large cities like Bengaluru are attracting more visitors to the Union Territory.

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